Waypoint 1 · Skill track · 8 modules
Social Media Management
The full social media manager skill set, from goal setting and audience research through content systems, community management, paid basics and client reporting. Built for VAs who want to own a channel, not just schedule posts.
What you'll be able to do
- Write SMART goals tied to a client's business objective
- Build audience profiles across demographic, psychographic and behavioural layers
- Run a seven-area competitor audit and turn it into a content gap list
- Design content pillars, calendars and reusable brand templates
- Report monthly on the metrics that match the goal
Modules
- 1
Social Media Strategy Foundations
Set SMART goals, research your audience in three layers, audit competitors across seven areas, and choose the right platforms.
50 min4-question quiz Notes included - 2
Content Strategy & Content Pillars
Turn strategy into three to five repeatable pillars and a monthly content calendar.
Publishing soon - 3
Content Creation & Design Basics
Canva systems, brand templates, shooting simple reels and batching a month of assets.
Publishing soon - 4
Copywriting, Hooks & Captions
Hook formulas, caption structures and calls to action that convert without sounding salesy.
Publishing soon - 5
Scheduling & Community Management
Scheduling tools, publishing workflows, DM handling and comment moderation for clients.
Publishing soon - 6
Paid Social Fundamentals
Boosting vs campaigns, audiences, budgets and reading ad results without a media buyer.
Publishing soon - 7
Analytics & Client Reporting
Which metrics matter per goal, and building a monthly report a client actually reads.
Publishing soon - 8
Client Onboarding, Packages & Retainers
Scoping social media retainers, onboarding questionnaires and monthly delivery rhythms.
Publishing soon
Ready to start?
Choose your track
Take it self-taught, or add coaching for feedback and accountability.